Date & Time:
Nov 12, 2009
6:30PM – 9:00PM PT
Where:
Widney Alumni House- Main USC Campus
635 Child’s Way
Los Angeles Event, CA 90089
213-740-2300
USC Alum Sasha Strauss will lead a seminar on personal branding.
Products are brands. Services are brands. And yes, people are brands. You are your own brand steward – you decide who you matter to and why. You control how you‘re perceived by those you know AND those you‘ve yet to meet. We‘ll discuss how branding applies to individuals and how you can build your own, personal, influential identity. This seminar is presented annually at the world‘s most prestigious business schools and is right for audiences young and old – only an interest in ―branding you is required.
Clients, agencies, media and academic institutions have called upon his award winning brand strategy forums worldwide; presenting throughout East Asia, Europe and North America. NPR, ABC Radio and The Wall Street Journal continue to seek his expertise on branding everything from presidential candidates to innovative start-ups and Fortune 500s.
Mr. Strauss is the Managing Director at Innovation Protocol, a brand strategy consulting firm that exclusively serves innovators. The firm’s clients include global market leaders such as Johnson & Johnson, Korn/Ferry International and PayPal. As well, 10% of the company’s brand strategy services are donated to non-profits, with $230,000 in philanthropic work being delivered in 2008 alone.
When not leading the development of brand strategies for the firm’s international clientelle, Mr. Strauss is an Adjunct Professor at USC’s Annenberg School for Communication, where he teaches graduate brand strategy. As such, he regularly guest lectures at preeminent graduate programs such as the Anderson School at UCLA, MIT Sloan, The Johnson School at Cornell and Columbia Business School. He also speaks constantly for organizations such as The American Marketing Association and The American Institute of Graphic Arts.
With over 14 years in strategic brand development, Mr. Strauss has lead international branding programs for companies such as Microsoft, TiVo, Thermos, Electronic Arts, Yahoo!, eBay, and Adobe. Mr. Strauss holds a bachelors degree from UC Irvine, a masters in Strategic Corporate Communication Management from USC and an executive business management degree from UCLA’s Anderson Graduate School of Management.
Wine and Appetizers will be served!!!
